Ena Pelly
A Coastal Boutique Label
Graphic & Textile Design / Product Development / Illustration / Trend Development
Deliverables
Ena Pelly is a young brand that has made a significant impact in the women's boutique fashion scene, known for its signature grunge style featuring rock t-shirts and leather jackets. As the business has expanded, there was a need to evolve and appeal to a broader audience by embracing fresh, contemporary trends while staying true to its core identity.
Opportunity
Ena Pelly was already checking all the right boxes—cool, stylish, grungy, and chic. However, the key missing element was “FUN.” By introducing elements of European holiday chic, such as scarves and incorporating rock t-shirts in unconventional colors and themes, we infused a fresh, more feminine perspective into their existing collection. This approach not only added seasonal variety to the range but also created a stronger connection with the "ready-to-wear" main collection, offering a more cohesive and versatile look.
Solution
