Cotton On
Are you….Cotton On?
Graphic & Textile Design / Trend Direction / Collaborating with suppliers for cost-effective solutions / Product Development /
Deliverables
Cotton On evolved from a simple fast-fashion brand to a dynamic, fashion-forward label that resonates with youth culture. The men's and women's teams had to quickly adapt to this rapidly changing landscape, a critical challenge being understanding and defining the global customer base. Identifying who that customer is on a worldwide scale proved to be a monumental task.
Opportunity
To address this challenge, we took a collaborative approach, uniting creative and strategic teams for global research. We explored cutting-edge brands, art, and youth culture worldwide to understand evolving trends and values. This inspired collections that resonated with Cotton On's diverse, global audience while staying ahead of the curve. By drawing from global influences, we created a fashion-forward strategy that strengthened the brand’s connection with youth culture and set it apart in a competitive market.
Solution
